Frequently Asked Questions

How does market research help me?

Market research is the process of finding out what consumers think about your products or services. By finding out what consumers think about your products, you can make changes in order to better market your products and services. This invaluable information will help you compete better within your marketplace.

What happens if I don’t conduct market research?

Maybe nothing. Maybe your product and service will do just fine in the marketplace. But do you want to risk that? Wouldn’t it be better if you spent a little money on market research now to make your product better? Wouldn’t it be better if you conducted some market research now in order to you headache in the future? We think so!

What schedule do you have for your studies?

The schedule for our studies can be found here.

How do I write the questions?

Writing the questions for your survey projects will be a thought intensive process. You’ll need to approach your project by first knowing exactly what questions you are trying to answer. What are the goals for your product or service? What do you want the public to know about your product or service? Are you conducting a project about advertising? If so, what do you want the advertising to accomplish? Is your project a political project?
As you an see, there are a lot of different things to think about when approaching a market research study. If you’re not sure where to start, contact us for help setting up your study.

What is a custom study?

There may be times when your studies may be more complicated and you’ll have more than the normal 10 question maximum. In those cases, we can write a more complicated and larger questionnaire for you. This is a custom study. If you think you need a custom study, contact us for pricing and other information.

How do I use the data from my project?

The data from your completed project will come in Microsoft Excel format. From this data, you’ll be able to see what the answers to your questions were based on demographic data.

What kinds of audio or visual elements can I put in my study?

You will be able to upload standard picture formats (.jpeg .jpg .png) as well as quicktime or flash content in your studies.

I want to conduct a market research project but I’m not sure where to start. How do I start?

Contact us. We’ll help you with the process of completing your market research study.